A project manager is the person in charge of all aspects of the project. This person will not be responsible for all individual jobs within the project as it is not even likely that he or she is qualified to do each task. The project manager's main function is to be the final word in all decisions and take ownership for the project's success or failure, unless other obvious reasons exist for the outcome.

We've all seen the hype: "We'll put your plan in front of thousands of investors!" "We'll write you an award-winning online business plan!" "Only $3,000 for thousands of investors to learn about your company!"

The interview for the job you have always dreamed at can be an important step in your carrier. Through your CV and your letter of intention you will definitely try to show to the employer that you are the perfect person for that job. This is a very strong motivation which can make you use every thing you have in order to get that job. The employers are aware about that and they understand that the candidates are very much tempted to exaggerate their qualities or even to lie for getting that job.

Small businesses are defined as firms having one to 500 employees and make up approximately 50% of the civilian non-farm workforce in the United States (Waddell, 1992). Since 1980, the number of small business owners and operators has steadily increased in number (Paleno & Kleiner, 2000).

I am about to reveal to you the unexpectedly simple and wonderful secret of successful differentiation that will not be not imitated by your competitors, even though it will bring you unmistakable success with consumers.

The comforting secret is that you don't need to be different in everything in order to succeed, only in certain things.

Love for a brand is actually a strong feeling of anticipation for something good, pleasant or beneficial that we believe with great certainty that we will get from the brand. It is the anticipation for good experiences, pleasant sensations or positive emotions.

The Marketing Hits' Formula and its implementation method allows for marketing innovation that will be accepted with immediate enthusiasm by target consumers and will spread virally.

The brand strategy is the translation of the competitive strategy into a language of promises made to the consumer.

The main reason for the general fascination with brands is their ability to provide the consumers an extra value in addition to what the product\service\company themselves can provide. A value which becomes the major motivation for consumers to desire the product.